The use of _____ in branding is strongest in culturally similar ...

[kwoodring]

The use of _____ in branding is strongest in culturally similar markets.
 a. standardization
  b. differentiation
  c. customization
  d. segmentation

Question 2

Explain the role of qualitative data and quantitative data in exploratory research designs.

[vseab]

Answer to Question 1

A

Answer to Question 2

When researchers have limited experience or knowledge about an issue, exploratory research is useful. Most exploratory research designs produce qualitative data, which are not characterized by numbers and instead are textual, visual, or oral. Exploratory designs do not usually produce quantitative data, which represent phenomena by assigning numbers in an ordered and meaningful way.

[kwoodring]

Thanks for the timely response, appreciate it

[flexer1n1]

Wow, this really help