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Author Question: The use of _____ in branding is strongest in culturally similar markets. a. standardization b. ... (Read 48 times)

kwoodring

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on: Jun 29, 2018
The use of _____ in branding is strongest in culturally similar markets.
 a. standardization
  b. differentiation
  c. customization
  d. segmentation

Question 2

Explain the role of qualitative data and quantitative data in exploratory research designs.


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vseab

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

When researchers have limited experience or knowledge about an issue, exploratory research is useful. Most exploratory research designs produce qualitative data, which are not characterized by numbers and instead are textual, visual, or oral. Exploratory designs do not usually produce quantitative data, which represent phenomena by assigning numbers in an ordered and meaningful way.


kwoodring

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

chereeb

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Reply 3 on: Yesterday
Excellent

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