Author Question: The brand mark is the vocalizable part of the brand, the brand name the nonvocalizable part. ... (Read 51 times)

newbem · **on:** Jun 29, 2018

The brand mark is the vocalizable part of the brand, the brand name the nonvocalizable part.

Indicate whether the statement is true or false

Question 2

The written set of guidelines that describes an outline of topics to be covered by a focus group moderator is called a _____.
a. discussion guide
b. TAT test
c. concept test
d. case study