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Author Question: The implementation of any marketing strategy is predicated on which of the following assumptions? a. ... (Read 15 times)

cnetterville

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on: Jun 29, 2018
The implementation of any marketing strategy is predicated on which of the following assumptions?
 a. market is segmented c. strategy is mapped
  b. objective is chosen d. consumer segment is available

Question 2

Qualitative research is cheaper than quantitative research.
 
 Indicate whether the statement is true or false


234sdffa

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
The implementation of any marketing strategies is predicated on the notion that the market is already segmented and a specific consumer segment is targeted.

Answer to Question 2

F
Not necessarily so. Although fewer respondents have to be interviewed, the greater researcher involvement in both the data collection and analysis can drive up the costs of qualitative research.


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