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Author Question: If type of promotional offer is manipulated in an experiment to determine its effect on consumers' ... (Read 12 times)

Themember4

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on: Jun 29, 2018
If type of promotional offer is manipulated in an experiment to determine its effect on consumers' intent to purchase a product, the type of promotional offer is the ______ variable.
 Fill in the blank(s) with correct word

Question 2

What are the advantages and disadvantages of using the communication method to collect data.


Jbrasil

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Reply #1 on: Jun 29, 2018
Answer to Question 1

independent

Answer to Question 2

Advantages include speed, cost of communication, and versatility. Disadvantages include unwillingness to provide the desired data, inability to provide the data, and influence of the questioning process on the responses.


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