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Author Question: Which of the following is an example of a fieldworker? a. a phone interviewer who makes calls from a ... (Read 13 times)

asmith134

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on: Jun 29, 2018
Which of the following is an example of a fieldworker?
 a. a phone interviewer who makes calls from a central location
  b. an observer who notes which aisles in a supermarket shoppers avoid
  c. a person who goes door-to-door asking questions of homeowners
  d. all of these choices

Question 2

Discuss briefly the Saab-GM issue in terms of lower- and higher-order parts.


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yahahah24021

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

Saab is a lower-order part of a system that is in danger of losing its brand identity within a larger system, GM. This is an example of the need to be able to link all the marketing communications into the higher-order demands of the larger corporate system and visa versa.


asmith134

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Reply 2 on: Jun 29, 2018
Excellent

sailorcrescent

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Reply 3 on: Yesterday
Gracias!

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