Author Question: Which of the following is an example of a fieldworker? a. a phone interviewer who makes calls from a ... (Read 25 times)

asmith134 · **on:** Jun 29, 2018

Which of the following is an example of a fieldworker?
a. a phone interviewer who makes calls from a central location
b. an observer who notes which aisles in a supermarket shoppers avoid
c. a person who goes door-to-door asking questions of homeowners
d. all of these choices

Question 2

Discuss briefly the Saab-GM issue in terms of lower- and higher-order parts.

yahahah24021 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

D

Answer to Question 2

Saab is a lower-order part of a system that is in danger of losing its brand identity within a larger system, GM. This is an example of the need to be able to link all the marketing communications into the higher-order demands of the larger corporate system and visa versa.