Strategic alliances are arrangements between two or more ...

[berenicecastro]

Strategic alliances are arrangements between two or more companies with different types of business objectives.
 
 Indicate whether the statement is true or false

Question 2

Focus groups can be used for all of the following except
 a. to eliminate extraneous variables
  b. to understand emotional reactions to brands
  c. to interpret previously obtained quantitative results
  d. to generate ideas for new creative concepts

[DHRUVSHAH]

Answer to Question 1

F

Answer to Question 2

A
Focus groups cannot control for the effect of extraneous variables.

[berenicecastro]

Thanks for the timely response, appreciate it

[AngeliqueG]

Excellent