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Author Question: Strategic alliances are arrangements between two or more companies with different types of business ... (Read 89 times)

berenicecastro

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Strategic alliances are arrangements between two or more companies with different types of business objectives.
 
 Indicate whether the statement is true or false

Question 2

Focus groups can be used for all of the following except
 a. to eliminate extraneous variables
  b. to understand emotional reactions to brands
  c. to interpret previously obtained quantitative results
  d. to generate ideas for new creative concepts



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DHRUVSHAH

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Answer to Question 1

F

Answer to Question 2

A
Focus groups cannot control for the effect of extraneous variables.




berenicecastro

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)


meganmoser117

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Reply 3 on: Yesterday
Excellent

 

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