The depth interview is used primarily a. for conclusive research ...

[penguins]

The depth interview is used primarily
 a. for conclusive research
  b. for exploratory research
  c. to test specific hypotheses
  d. to reduce costs when focus groups are not deemed necessary

Question 2

A(n) _____ involves the gathering of background information to familiarize researchers and managers with the decision-making environment.
 a. situation analysis
  b. exploratory review
  c. environmental scan
  d. preliminary analysis

[bhavsar]

Answer to Question 1

B
Like focus groups, depth interviews are an exploratory research technique. Costs are generally higher per respondent, not lower.

Answer to Question 2

A