Author Question: Which of the following is true of marketing research? a. Marketing research can take place in a ... (Read 86 times)

CORALGRILL2014 · **on:** Jun 29, 2018

Which of the following is true of marketing research?
a. Marketing research can take place in a void.
b. Marketing research is the link between marketer and market without which marketing cannot function.
c. Marketing research highlights the roles of bias, emotions, and subjective judgment.
d. Marketing research can take place even without a business purpose.

Question 2

The attempt to decide what is right and what is wrong in the conduct of business research studies is called ________.
Fill in the blank(s) with correct word