Answer to Question 1
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Answer to Question 2
Attitude scaling refers to the various operational definitions developed to measure the construct of attitude and accompanying beliefs, intentions, and other subjective mental
states.
Communication techniques fall into three main categories:
1 . self-reportsrespondents are directly asked to report their beliefs or feelings by responding to a questionnaire
2 . responses to stimulirespondents are shown unstructured, partially structured, or pictorial stimuli and are asked to express their reaction
3 . performance of tasksrespondents are asked to memorize and/or report factual information about products, and responses are analyzed to uncover the nature of the respondent's beliefs and feelings
Observation techniques fall into two categories:
1 . overt behaviorindividuals are placed in a situation that allows their behavior patterns to be exhibited and recorded, allowing inferences about underlying beliefs and feelings
2 . physiological reactionsresearcher s measure physiological reactions (such as galvanic skin response, eye dilation, or neuroimaging of the brain) as respondents are exposed to products
USF Biologist Taegan McMahon conducts experiments on chlorothalonil at a research facility in East H
Body Region Terms
The greatest bone mass is found around age 30 for both men and women, with the later decline being f
Doing Qualitative Research: Designs, Methods, and Techniques
Introduction to Behavioral Research Methods, 6/E
Juvenile buzzard being weighed for research