Author Question: The terms sugging and frugging imply selling and fundraising under the guise of research. Indicate ... (Read 128 times)

WWatsford · **on:** Jun 29, 2018

The terms sugging and frugging imply selling and fundraising under the guise of research.

Indicate whether the statement is true or false

Question 2

Discuss methods of attitude scaling, including the three categories of communication methods and the two categories of observation methods.

mjenn52 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

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Answer to Question 2

Attitude scaling refers to the various operational definitions developed to measure the construct of attitude and accompanying beliefs, intentions, and other subjective mental
states.
Communication techniques fall into three main categories:
1 . self-reportsrespondents are directly asked to report their beliefs or feelings by responding to a questionnaire
2 . responses to stimulirespondents are shown unstructured, partially structured, or pictorial stimuli and are asked to express their reaction
3 . performance of tasksrespondents are asked to memorize and/or report factual information about products, and responses are analyzed to uncover the nature of the respondent's beliefs and feelings

Observation techniques fall into two categories:
1 . overt behaviorindividuals are placed in a situation that allows their behavior patterns to be exhibited and recorded, allowing inferences about underlying beliefs and feelings
2 . physiological reactionsresearcher s measure physiological reactions (such as galvanic skin response, eye dilation, or neuroimaging of the brain) as respondents are exposed to products