Author Question: _____ refers to collecting, storing, and analyzing customer data to develop and maintain two-way ... (Read 108 times)

james9437

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_____ refers to collecting, storing, and analyzing customer data to develop and maintain two-way relations between the firm and key customers.
 a. Total quality management
  b. Warehousing management
  c. Customer relationship management
  d. Operations management

Question 2

Any procedure that involves selecting a small number of people who are part of a larger population of people is called ______.
 Fill in the blank(s) with correct word



cascooper22

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Answer to Question 1

C

Answer to Question 2

sampling



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