Author Question: The goals to be achieved by conducting research are referred to as research _____. Fill in the ... (Read 141 times)

ss2343 · **on:** Jun 29, 2018

The goals to be achieved by conducting research are referred to as research _____.
Fill in the blank(s) with correct word

Question 2

Suppose three brands are rated on an interval scale regarding degree of preference. Brand X receives a 6 (most preferred), Brand Y a 3, and Brand Z a 2 . What conclusions can be drawn from this data?
a. Brand X is three times as preferred as Brand Z.
b. Brand Y is more preferred than Brand Z.
c. The difference between Brand X and Brand Y is three times greater than the difference between Brand Y and Brand Z.
d. all of the above
e. both b and c

Liddy · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

objectives

Answer to Question 2

E
Interval scales preserve the ordinal relationship (Brand Y is more preferred than Brand Z) and equal differences (the difference between Brand X and Brand Y is three times greater than the difference between Brand Y and Brand Z). However, equal ratios (Brand X is three times as preferred as Brand Z) would require a ratio scale.