The goals to be achieved by conducting research are referred to ...

[ss2343]

The goals to be achieved by conducting research are referred to as research _____.
 Fill in the blank(s) with correct word

Question 2

Suppose three brands are rated on an interval scale regarding degree of preference. Brand X receives a 6 (most preferred), Brand Y a 3, and Brand Z a 2 . What conclusions can be drawn from this data?
 a. Brand X is three times as preferred as Brand Z.
  b. Brand Y is more preferred than Brand Z.
  c. The difference between Brand X and Brand Y is three times greater than the difference between Brand Y and Brand Z.
  d. all of the above
  e. both b and c

[Liddy]

Answer to Question 1

objectives

Answer to Question 2

E
Interval scales preserve the ordinal relationship (Brand Y is more preferred than Brand Z) and equal differences (the difference between Brand X and Brand Y is three times greater than the difference between Brand Y and Brand Z). However, equal ratios (Brand X is three times as preferred as Brand Z) would require a ratio scale.

[ss2343]

Gracias!

[FergA]

YES! Correct, THANKS for helping me on my review