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Author Question: When a company decides to send an Internet survey to all of its 127-member sales force to determine ... (Read 149 times)

newyorker26

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on: Jun 29, 2018
When a company decides to send an Internet survey to all of its 127-member sales force to determine their morale, this is an example of a _____
 a. cluster sample
  b. multistage area sample
  c. census
  d. sample

Question 2

Which of the following schools of thought advances the notion that marketing communication affect customer preferences by informing customers about availability of certain brands with certain costs and benefits?
 a. marketing communications as market power c. marketing communications as consumer information
  b. marketing communications as market dominance d. marketing communications as consumer sovereignty


upturnedfurball

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

C
Definition of market communication as consumer information


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