When a company decides to send an Internet survey to all of its 127-member sales force to determine their morale, this is an example of a _____
a. cluster sample
b. multistage area sample
c. census
d. sample
Question 2
Which of the following schools of thought advances the notion that marketing communication affect customer preferences by informing customers about availability of certain brands with certain costs and benefits?
a. marketing communications as market power c. marketing communications as consumer information
b. marketing communications as market dominance d. marketing communications as consumer sovereignty
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