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Author Question: In the measurement process, the _______________ consists of all quantities used to represent ... (Read 16 times)

genevieve1028

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on: Jun 29, 2018
In the measurement process, the _______________ consists of all quantities used to represent marketing phenomena.
 a. empirical system c. data analysis system
  b. abstract system d. population

Question 2

Managers at Procter & Gamble view business research at a strategic planning level, particularly for product-related decisions. Therefore, the company conducts numerous related studies that come together to help in their product planning decisions. This is referred to as a ____.
 a. research project
  b. research program
  c. research philosophy
  d. research integration


Carliemb17

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
The empirical system is the marketing phenomena under study, and the abstract system is used to represent marketing phenomena.

Answer to Question 2

B


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