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Author Question: What are the IMC steps in Moore and Thorson's Model?[br][br][b][color=#FA1639]Question ... (Read 28 times)

Themember4

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on: Jun 29, 2018
What are the IMC steps in Moore and Thorson's Model?

Question 2

The ultimate goal of CRM is profit maximization for the firm.
 
 Indicate whether the statement is true or false


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Brummell1998

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Reply #1 on: Jun 29, 2018
Answer to Question 1

The five steps include identifying the market, segmenting the market, identifying the message and communication vehicles, allocating resources, and evaluating program effectiveness.

Answer to Question 2

F


Themember4

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

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Reply 3 on: Yesterday
Excellent

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