[Answered] What are the IMC steps in Moore and Thorson's Model?[br][br][b][color=#FA1639]Question ...

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Author Question: What are the IMC steps in Moore and Thorson's Model?[br][br][b][color=#FA1639]Question ... (Read 31 times)

Themember4

Hero Member
Posts: 538

on: Jun 29, 2018

What are the IMC steps in Moore and Thorson's Model?

Question 2

The ultimate goal of CRM is profit maximization for the firm.

Indicate whether the statement is true or false

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Brummell1998

Sr. Member
Posts: 324

Reply #1 on: Jun 29, 2018

Answer to Question 1

The five steps include identifying the market, segmenting the market, identifying the message and communication vehicles, allocating resources, and evaluating program effectiveness.

Answer to Question 2

F

Themember4

Member
Posts: 538

Reply 2 on: Jun 29, 2018

Excellent

hramirez205

Member
Posts: 345

Reply 3 on: Yesterday

TYSM

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