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Author Question: A sample is a subset, or some part, of a larger population. Indicate whether the statement is true ... (Read 19 times)

stevenposner

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on: Jun 29, 2018
A sample is a subset, or some part, of a larger population.
 
 Indicate whether the statement is true or false

Question 2

What are the seven trends or conditions that have been identified as paving the way for IMC?


Yixagurpuldink

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T

Answer to Question 2

The seven trends or conditions include decrease in message credibility, decrease cost of database marketing, increase of cost and decrease in effectiveness of mass-media marketing, increase in mergers and acquisitions of marketing communications agencies, increase in parity, and shift of information technology.


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