A sample is a subset, or some part, of a larger population. ...

[stevenposner]

A sample is a subset, or some part, of a larger population.
 
 Indicate whether the statement is true or false

Question 2

What are the seven trends or conditions that have been identified as paving the way for IMC?

[Yixagurpuldink]

Answer to Question 1

T

Answer to Question 2

The seven trends or conditions include decrease in message credibility, decrease cost of database marketing, increase of cost and decrease in effectiveness of mass-media marketing, increase in mergers and acquisitions of marketing communications agencies, increase in parity, and shift of information technology.