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Author Question: A researcher is conducting a study on attitudes toward and the prevalence of drinking and driving ... (Read 32 times)

debasdf

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on: Jun 29, 2018
A researcher is conducting a study on attitudes toward and the prevalence of drinking and driving among teens and young adults and is concerned that respondents will be reluctant to answer honestly. Discuss how the researcher can ask questions that will more likely lead to honest answers among respondents.

Question 2

What is the general notion of Don Schultz' definition of IMC?


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hanadaa

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Reply #1 on: Jun 29, 2018
Answer to Question 1

The researcher could use a counterbiasing statement, which an introductory statement or preamble to a potentially embarrassing question that reduces a respondent's reluctance to answer by suggesting that certain behavior is not unusual.

Answer to Question 2

IMC is a concept that recognizes the added value in a program that integrates a variety of strategic disciplines and combines these disciplines to provide clarity, consistency, and maximum communication impact.


debasdf

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

lcapri7

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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