This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: A researcher is conducting a study on attitudes toward and the prevalence of drinking and driving ... (Read 43 times)

debasdf

  • Hero Member
  • *****
  • Posts: 570
on: Jun 29, 2018
A researcher is conducting a study on attitudes toward and the prevalence of drinking and driving among teens and young adults and is concerned that respondents will be reluctant to answer honestly. Discuss how the researcher can ask questions that will more likely lead to honest answers among respondents.

Question 2

What is the general notion of Don Schultz' definition of IMC?


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

hanadaa

  • Sr. Member
  • ****
  • Posts: 339
Reply #1 on: Jun 29, 2018
Answer to Question 1

The researcher could use a counterbiasing statement, which an introductory statement or preamble to a potentially embarrassing question that reduces a respondent's reluctance to answer by suggesting that certain behavior is not unusual.

Answer to Question 2

IMC is a concept that recognizes the added value in a program that integrates a variety of strategic disciplines and combines these disciplines to provide clarity, consistency, and maximum communication impact.


debasdf

  • Member
  • Posts: 570
Reply 2 on: Jun 29, 2018
Wow, this really help

bigsis44

  • Member
  • Posts: 317
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

Malaria was not eliminated in the United States until 1951. The term eliminated means that no new cases arise in a country for 3 years.

Did you know?

Everyone has one nostril that is larger than the other.

Did you know?

There are more sensory neurons in the tongue than in any other part of the body.

Did you know?

Adults are resistant to the bacterium that causes Botulism. These bacteria thrive in honey – therefore, honey should never be given to infants since their immune systems are not yet resistant.

Did you know?

Amphetamine poisoning can cause intravascular coagulation, circulatory collapse, rhabdomyolysis, ischemic colitis, acute psychosis, hyperthermia, respiratory distress syndrome, and pericarditis.

Change in American Gender Attitudes, 1977-2006 Over recent decades, views of gender roles have beco Change in American Gender Attitudes, 1977-2006 Over recent decades, views of gender roles have beco
Group Study Group Study
Landscape ecologists study broad geographical patterns Landscape ecologists study broad geographical patterns
Most Americans obtain their drinking water from a community water system Most Americans obtain their drinking water from a community water system
Cultural Attitudes Toward Insect Consumption Cultural Attitudes Toward Insect Consumption
Marking for Population Study Marking for Population Study
Video: Acids and bases - definition

For a complete list of videos, visit our video library