This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: A researcher is conducting a study on attitudes toward and the prevalence of drinking and driving ... (Read 90 times)

debasdf

  • Hero Member
  • *****
  • Posts: 570
on: Jun 29, 2018
A researcher is conducting a study on attitudes toward and the prevalence of drinking and driving among teens and young adults and is concerned that respondents will be reluctant to answer honestly. Discuss how the researcher can ask questions that will more likely lead to honest answers among respondents.

Question 2

What is the general notion of Don Schultz' definition of IMC?


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

hanadaa

  • Sr. Member
  • ****
  • Posts: 339
Reply #1 on: Jun 29, 2018
Answer to Question 1

The researcher could use a counterbiasing statement, which an introductory statement or preamble to a potentially embarrassing question that reduces a respondent's reluctance to answer by suggesting that certain behavior is not unusual.

Answer to Question 2

IMC is a concept that recognizes the added value in a program that integrates a variety of strategic disciplines and combines these disciplines to provide clarity, consistency, and maximum communication impact.


debasdf

  • Member
  • Posts: 570
Reply 2 on: Jun 29, 2018
Excellent

isabelt_18

  • Member
  • Posts: 342
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

« previous next »
 

Did you know?

There are major differences in the metabolism of morphine and the illegal drug heroin. Morphine mostly produces its CNS effects through m-receptors, and at k- and d-receptors. Heroin has a slight affinity for opiate receptors. Most of its actions are due to metabolism to active metabolites (6-acetylmorphine, morphine, and morphine-6-glucuronide).

Did you know?

The top 10 most important tips that will help you grow old gracefully include (1) quit smoking, (2) keep your weight down, (3) take supplements, (4) skip a meal each day or fast 1 day per week, (5) get a pet, (6) get medical help for chronic pain, (7) walk regularly, (8) reduce arguments, (9) put live plants in your living space, and (10) do some weight training.

Did you know?

Asthma attacks and symptoms usually get started by specific triggers (such as viruses, allergies, gases, and air particles). You should talk to your doctor about these triggers and find ways to avoid or get rid of them.

Did you know?

Ether was used widely for surgeries but became less popular because of its flammability and its tendency to cause vomiting. In England, it was quickly replaced by chloroform, but this agent caused many deaths and lost popularity.

Did you know?

Medication errors are more common among seriously ill patients than with those with minor conditions.

Flipper tags have been extensively used in the study of penguin population dynamics. Flipper tags have been extensively used in the study of penguin population dynamics.
Leonardo da Vinci, Study for a Sleeve. Leonardo da Vinci, Study for a Sleeve.
Leonardo da Vinci, Study of Human Proportion: The Vitruvian Man. Leonardo da Vinci, Study of Human Proportion: The Vitruvian Man.
The Abecedarian study was designed to help very low-income African American children prepare for ... The Abecedarian study was designed to help very low-income African American children prepare for ...
Elephant (Loxodonta africana) herd drinking at water hole. Etosha National Park, Namibia. Elephant (Loxodonta africana) herd drinking at water hole. Etosha National Park, Namibia.
Manhattan plots resulting from a genome-wide association study of seven common human disease Manhattan plots resulting from a genome-wide association study of seven common human disease
Video: Pores and Ion Channels

For a complete list of videos, visit our video library