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Author Question: Identify the four major categories of data sources for marketing research ... (Read 29 times)

nelaaney

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on: Jun 29, 2018
Identify the four major categories of data sources for marketing research applications.

Question 2

The process of taking a questionnaire that has previously been translated from one language to another and having it translated back again by a second, independent translator is called _____.
 Fill in the blank(s) with correct word


KKcool

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Data sources can all be categorized into at least one of four basic groups: communication with respondents, analogous situations, experimentation, and secondary data.

Answer to Question 2

back translation


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