Author Question: In business-to-business markets, global customers seek to decentralize and vary the methods of ... (Read 112 times)

Frost2351 · **on:** Jun 29, 2018

In business-to-business markets, global customers seek to decentralize and vary the methods of purchasing of raw materials, components, and finished goods.

Indicate whether the statement is true or false

Question 2

Explain the difference between traditional research panels and omnibus research panels in longitudinal studies.

dyrone · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

F

Answer to Question 2

Both panels use the same sample respondents. Traditional research panels measure the same variables over time, whereas omnibus panels measure different variables over time.