Author Question: A marketing manager has found secondary data on the spending habits of teenagers broken down by ... (Read 73 times)

ec501234 · **on:** Jun 29, 2018

A marketing manager has found secondary data on the spending habits of teenagers broken down by gender and also by race, independently, but needs it broken down by both (e.g., African American females versus European American males). This is an example of the secondary data problem of
a. level of aggregation c. unrepresentative sampling
b. difference in units d. systematic bias

Question 2

Companies, such as Kraft and Procter & Gamble, conduct research to clarify ambiguous situations or discover ideas that may be potential business opportunities. What type of business research is this?
a. inferential
b. causal
c. descriptive
d. exploratory

joshraies · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A
Level of aggregation refers to data not broken down or cross-tabulated in a way that is consistent with a researcher's information needs.

Answer to Question 2

D