« previous next »

Author Question: Which step of the Moore and Thorson IMC model requires using the message to reinforce the consumers' ... (Read 66 times)

leilurhhh

  • Hero Member
  • *****
  • Posts: 560
on: Jun 29, 2018
Which step of the Moore and Thorson IMC model requires using the message to reinforce the consumers' satisfaction?
 a. segmenting the market c. identifying the market
  b. allocating resources d. identifying the message and communication vehicles

Question 2

The phenomenon when buyers become uncertain about the state of their nation's economy, leading to a sharp reduction in demand for both consumer and industrial goods is known as _____.
 a. the chill effect
  b. functional lubrication
  c. domestication
  d. expropriation


Moriaki

  • Sr. Member
  • ****
  • Posts: 341
Reply #1 on: Jun 29, 2018
Answer to Question 1

D
The identification of messages and communication vehicles for each target market requires using the message to reinforce the consumers' satisfaction.

Answer to Question 2

A


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

GI conditions that will keep you out of the U.S. armed services include ulcers, varices, fistulas, esophagitis, gastritis, congenital abnormalities, inflammatory bowel disease, enteritis, colitis, proctitis, duodenal diverticula, malabsorption syndromes, hepatitis, cirrhosis, cysts, abscesses, pancreatitis, polyps, certain hemorrhoids, splenomegaly, hernias, recent abdominal surgery, GI bypass or stomach stapling, and artificial GI openings.

Did you know?

One way to reduce acid reflux is to lose two or three pounds. Most people lose weight in the belly area first when they increase exercise, meaning that heartburn can be reduced quickly by this method.

Did you know?

Vital signs (blood pressure, temperature, pulse rate, respiration rate) should be taken before any drug administration. Patients should be informed not to use tobacco or caffeine at least 30 minutes before their appointment.

Did you know?

When intravenous medications are involved in adverse drug events, their harmful effects may occur more rapidly, and be more severe than errors with oral medications. This is due to the direct administration into the bloodstream.

Did you know?

As many as 28% of hospitalized patients requiring mechanical ventilators to help them breathe (for more than 48 hours) will develop ventilator-associated pneumonia. Current therapy involves intravenous antibiotics, but new antibiotics that can be inhaled (and more directly treat the infection) are being developed.

Model Organism Neurospora Model Organism Neurospora
Eye Model Eye Model
Model of the Reading Process Model of the Reading Process
Model of a Multi-Storied Tower. Model of a Multi-Storied Tower.
Breakdown of the Malthusian Model in Western Europe Breakdown of the Malthusian Model in Western Europe
DNA-Z computer model DNA-Z computer model
Video: New DNA Strand Replication

For a complete list of videos, visit our video library