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Author Question: Which step of the Moore and Thorson IMC model requires using the message to reinforce the consumers' ... (Read 60 times)

leilurhhh

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on: Jun 29, 2018
Which step of the Moore and Thorson IMC model requires using the message to reinforce the consumers' satisfaction?
 a. segmenting the market c. identifying the market
  b. allocating resources d. identifying the message and communication vehicles

Question 2

The phenomenon when buyers become uncertain about the state of their nation's economy, leading to a sharp reduction in demand for both consumer and industrial goods is known as _____.
 a. the chill effect
  b. functional lubrication
  c. domestication
  d. expropriation


Moriaki

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
The identification of messages and communication vehicles for each target market requires using the message to reinforce the consumers' satisfaction.

Answer to Question 2

A


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