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Author Question: Which of the following is not a step identified in the Moore and Thorson IMC Model? a. identifying ... (Read 75 times)

Tazate

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on: Jun 29, 2018
Which of the following is not a step identified in the Moore and Thorson IMC Model?
 a. identifying the market c. allocating resources
  b. segmenting the market base d. database development

Question 2

Laws that prohibit below-cost sales of products are known as _____ laws.
 a. antidiscrimination
  b. antikickback
  c. antidumping
  d. antideficiency


ankilker

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
Database development is the first step in the Schultz, Tannenbaum, and Lauterborn IMC model.

Answer to Question 2

C


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