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Author Question: Researchers shouldn't draw conclusions from a sample. Indicate whether the statement is true or ... (Read 271 times)

melly21297

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Researchers shouldn't draw conclusions from a sample.
 
 Indicate whether the statement is true or false

Question 2

The most common source of marketing data is
 a. observation of respondents c. communication with respondents
  b. secondary data d. laboratory experimentation



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ladyjames123

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Answer to Question 1

T
Sampling involves any procedure that draws conclusions based on measurements of a portion of the entire population.

Answer to Question 2

C
Respondents are the major source of marketing data, and communication is the most common respondent method used.





 

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