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Author Question: _____ means that the information gathered from a questionnaire is reliable and valid. Fill in the ... (Read 61 times)

lindiwe

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on: Jun 29, 2018
_____ means that the information gathered from a questionnaire is reliable and valid.
 Fill in the blank(s) with correct word

Question 2

Which of the following is not in the mandated one-look approach?
 a. common logo c. common graphics
  b. common strategic focus d. common colors


mfedorka

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Accuracy

Answer to Question 2

B
The major shortcoming of the one-look approach is the fact that a common look to all forms of marketing communications is not likely to suffice. A strategic focus is lacking; hence, IMC decisions cannot be made effectively.


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