Author Question: The implicit causal model is typically based on _______________ and represents key assumptions ... (Read 38 times)

mydiamond · **on:** Jun 29, 2018

The implicit causal model is typically based on _______________ and represents key assumptions underlying supposed cause-and-effect relationships in the marketing system.
a. cross-sectional surveys
b. the experience and judgement of the decision-maker
c. hypotheses tested by laboratory experiments
d. conclusive research which has a low level of systematic error

Question 2

When a respondent is attempting to subscribe to Southwest Airlines e-mail of flight sales and is presented with a box that says: You must provide your zip code in order to complete your registration, this is an example of _____.
a. a double-barreled response
b. error trapping
c. a radio button
d. zoning

nickk12214 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B
While descriptive research can aid in developing a causal model, the decision-maker's experience and judgment is needed.

Answer to Question 2

B