The implicit causal model is typically based on _______________ ...

[mydiamond]

The implicit causal model is typically based on _______________ and represents key assumptions underlying supposed cause-and-effect relationships in the marketing system.
 a. cross-sectional surveys
  b. the experience and judgement of the decision-maker
  c. hypotheses tested by laboratory experiments
  d. conclusive research which has a low level of systematic error

Question 2

When a respondent is attempting to subscribe to Southwest Airlines e-mail of flight sales and is presented with a box that says: You must provide your zip code in order to complete your registration, this is an example of _____.
 a. a double-barreled response
  b. error trapping
  c. a radio button
  d. zoning

[nickk12214]

Answer to Question 1

B
While descriptive research can aid in developing a causal model, the decision-maker's experience and judgment is needed.

Answer to Question 2

B

[mydiamond]

Gracias!

[ryansturges]

YES! Correct, THANKS for helping me on my review