How many conditions or trends were identified in the book as ...

[chads108]

How many conditions or trends were identified in the book as paving the way for IMC?
 a. 3 c. 7
  b. 5 d. 9

Question 2

The charter of the United Nations allows for sanctions as an enforcement action by regional agencies. Which of the following is NOT an example of a regional agency?
 a. The Organization of American Unity
  b. The Organization of African Unity
  c. The Organization of American States
  d. The Arab League

[stanleka1]

Answer to Question 1

C
The seven conditions or trends are decrease in message credibility, decrease in the cost of database marketing, increase of cost and decrease in effectiveness of mass-media communications, increase in mergers and acquisitions of marketing communications agencies, increase in parity or me-too products, and shift of information technology.

Answer to Question 2

A