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Author Question: Volvo's safety image and the Marlboro Man are both examples of which of the following? a. strategic ... (Read 28 times)

jilianpiloj

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on: Jun 29, 2018
Volvo's safety image and the Marlboro Man are both examples of which of the following?
 a. strategic continuity c. psychological continuity
  b. physical continuity d. image continuity

Question 2

Economic sanctions that are imposed unilaterally by one country tend to be more effective than those imposed multilaterally by countries.
 
 Indicate whether the statement is true or false


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Toya9913

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Both are examples of an IMC with consistent attitude towards a firm and its brand.

Answer to Question 2

F


jilianpiloj

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

helenmarkerine

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Reply 3 on: Yesterday
Excellent

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