Author Question: One of the main differences between the traditional view of advertising and consumer-centric view of ... (Read 235 times)

09madisonrousseau09 · **on:** Jun 29, 2018

One of the main differences between the traditional view of advertising and consumer-centric view of advertising is that:
a. consumer-centric advertising is designed primarily to sell its merchandise.
b. traditional orientation views advertising as a service.
c. consumer-centric retailers are moving towards a one way advertising service.
d. consumer-centric orientation views advertising as a service.
e. traditional orientation views advertising as part of the process of building relationships.

Question 2

When a consumer has a weak retailer preference and a strong brand preference he/she typically engages in extended problem solving.

Indicate whether the statement is true or false