Visual communications in retailing have become especially important because:
a. retailers are making bigger investments in high-tech methods of communications.
b. customers are becoming increasingly sophisticated.
c. retailers have found it necessary to cut costs by reducing their sales staffs.
d. they provide better service than sales associates.
e. more and more people are functionally illiterate.
Question 2
Walmart's Supercenters that serve wealthier shoppers who love deals belong to which of the following general market segments?
a. Conscientious objectors
b. Value-price shoppers
c. Trendy quality seekers
d. One-stop shoppers
e. Price-sensitive affluents
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