Author Question: ____________________ retailing allows local retailers to become international retailers without ... (Read 118 times)

silviawilliams41 · **on:** Jun 29, 2018

___________________ _ retailing allows local retailers to become international retailers without having to make investments in store leases, aesthetics, or atmospherics.
Fill in the blank(s) with correct word

Question 2

A consideration set, which contains options that consumers want to choose among, consists of a leading brand's perfume, handbag, and designer footwear. To make this brand look even better, marketers decide to add accessories from an inferior brand to the consideration set. This act by the marketers is an instance of the _____.
A) biased effect
B) retrieval effect
C) feedback effect
D) attraction effect
E) differential effect