Author Question: The conversion rate is computed by dividing the total number of customers who walk out of the store ... (Read 47 times)

viki · **on:** Jun 29, 2018

The conversion rate is computed by dividing the total number of customers who walk out of the store with a purchase by the total number of customers who entered the store.

Indicate whether the statement is true or false

Question 2

Which of the following is an incorrect statement regarding strategic planning?
a. A short-term commitment of resources is required by strategic planning.
b. The strategic planning process is started by assessing the external environment.
c. Effective strategic planning can aid a retailer in contending with competitors.
d. Strategic planning takes into consideration how a retailer responds to the environment.
e. Ineffective strategic planning can lead to a decrease in a retailer's level of profitability.