You have recently been hired by a small retailer in your area. During a discussion with the owner, you notice that the owner's primary objective for being in business is to provide the customer with a real alternative. The owner is primarily using a _____ objective to focus the business.
a. market performance
b. financial performance
c. societal
d. personal
e. self-esteem
Question 2
As a general rule, exclusive distribution is associated with specialty goods.
Indicate whether the statement is true or false
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