Author Question: When telling a customer about a product, the salesperson should: a. give the customer all the ... (Read 67 times)

lak · **on:** Jun 29, 2018

When telling a customer about a product, the salesperson should:
a. give the customer all the technical information needed to understand how the product works.
b. stress the features that are the product's outstanding qualities.
c. tell the customer the price is right.
d. suggest that the customer do some comparison shopping before making the purchase decision.
e. not let the customer handle the product until the salesperson has finished the presentation.

Question 2

Which of the following is NOT an aspect of a good mission statement?
a. Broad and general in nature
b. Provide direction
c. Motivational
d. Changes with every new fad
e. It is a plan of action for the firm to follow