Author Question: Strategic planning: a. requires a short-term commitment of resources by the retailer. b. is ... (Read 69 times)

LCritchfi · **on:** Jun 29, 2018

Strategic planning:
a. requires a short-term commitment of resources by the retailer.
b. is concerned with maximizing the efficiency of the retailer's use of resources and with how the retailer converts these resources into sales and profits.
c. involves managing the buying and handling of merchandise, pricing, advertising and promotion, customer services and selling, and facilities.
d. is concerned with how the retailer responds to the environment in an effort to establish a short-term course of action.
e. involves adapting the resources of the firm to the opportunities and threats of an ever-changing retail environment.

Question 2

An example of coercive power is a manufacturer's:
a. refusal to sell merchandise to any retailer who sells to diverters.
b. offer to increase the cash discounts if the retailer meets a sales quota.
c. offer a co-op promotional plan to all retailers in a key city.
d. payment for a prominent display area in a retailer's store.
e. act of sending the retailer a Christmas card without a year-end bonus.