This topic contains a solution. Click here to go to the answer

Author Question: Strategic planning: a. requires a short-term commitment of resources by the retailer. b. is ... (Read 96 times)

LCritchfi

  • Hero Member
  • *****
  • Posts: 519
Strategic planning:
 a. requires a short-term commitment of resources by the retailer.
  b. is concerned with maximizing the efficiency of the retailer's use of resources and with how the retailer converts these resources into sales and profits.
  c. involves managing the buying and handling of merchandise, pricing, advertising and promotion, customer services and selling, and facilities.
  d. is concerned with how the retailer responds to the environment in an effort to establish a short-term course of action.
  e. involves adapting the resources of the firm to the opportunities and threats of an ever-changing retail environment.

Question 2

An example of coercive power is a manufacturer's:
 a. refusal to sell merchandise to any retailer who sells to diverters.
  b. offer to increase the cash discounts if the retailer meets a sales quota.
  c. offer a co-op promotional plan to all retailers in a key city.
  d. payment for a prominent display area in a retailer's store.
  e. act of sending the retailer a Christmas card without a year-end bonus.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

sylvia

  • Sr. Member
  • ****
  • Posts: 331
Answer to Question 1

E

Answer to Question 2

A




LCritchfi

  • Member
  • Posts: 519
Reply 2 on: Jun 29, 2018
:D TYSM


alexanderhamilton

  • Member
  • Posts: 334
Reply 3 on: Yesterday
Wow, this really help

 

Did you know?

As of mid-2016, 18.2 million people were receiving advanced retroviral therapy (ART) worldwide. This represents between 43–50% of the 34–39.8 million people living with HIV.

Did you know?

The first oral chemotherapy drug for colon cancer was approved by FDA in 2001.

Did you know?

If you use artificial sweeteners, such as cyclamates, your eyes may be more sensitive to light. Other factors that will make your eyes more sensitive to light include use of antibiotics, oral contraceptives, hypertension medications, diuretics, and antidiabetic medications.

Did you know?

Interferon was scarce and expensive until 1980, when the interferon gene was inserted into bacteria using recombinant DNA technology, allowing for mass cultivation and purification from bacterial cultures.

Did you know?

Vaccines cause herd immunity. If the majority of people in a community have been vaccinated against a disease, an unvaccinated person is less likely to get the disease since others are less likely to become sick from it and spread the disease.

For a complete list of videos, visit our video library