Author Question: Regardless of the advertising objective chosen, it must be aimed at a specific market segment and ... (Read 18 times)

jlmhmf · **on:** Jun 29, 2018

Regardless of the advertising objective chosen, it must be aimed at a specific market segment and must also be measurable over a given time period.

Indicate whether the statement is true or false

Question 2

Which of the following is an example of a non-traditional location that retailers are selecting:
a. travel stop plazas along interstate highways.
b. multi retail store shopping centers.
c. suburban shopping malls.
d. outlet malls.
e. local corner stores.