« previous next »

Author Question: When students of a marketing research course are asked to allocate 100 points among four members of ... (Read 48 times)

londonang

  • Hero Member
  • *****
  • Posts: 540
on: Jun 29, 2018
When students of a marketing research course are asked to allocate 100 points among four members of the group to represent the effort put forth by each member, this is an example of what type of scale?
 a. Graphic-ratings scale
  b. Semantic-differential scale
  c. Constant-sum scale
  d. Stapel scale
  e. Likert scale

Question 2

What type of scale would be one way to collect marketing research data in African countries that have a high illiteracy problem and where people cannot converse in English?
 a. Semantic-differential scale
  b. Stapel scale
  c. Faces scale
  d. Likert scale
  e. Graphic-ratings scale


Zack0mack0101@yahoo.com

  • Sr. Member
  • ****
  • Posts: 341
Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

A


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

The most common treatment options for addiction include psychotherapy, support groups, and individual counseling.

Did you know?

Acetaminophen (Tylenol) in overdose can seriously damage the liver. It should never be taken by people who use alcohol heavily; it can result in severe liver damage and even a condition requiring a liver transplant.

Did you know?

Today, nearly 8 out of 10 pregnant women living with HIV (about 1.1 million), receive antiretrovirals.

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates's recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Did you know?

Atropine was named after the Greek goddess Atropos, the oldest and ugliest of the three sisters known as the Fates, who controlled the destiny of men.

question asked question asked
Observed Mother–Child Arguments at Five Time Points Over an Eight-Year Period Observed Mother–Child Arguments at Five Time Points Over an Eight-Year Period
The 18 tender points of fibromyalgia. The 18 tender points of fibromyalgia.
Sections of a Research Report Sections of a Research Report
The percentage of Canadian students in Grades 7 through 12 who used drugs The percentage of Canadian students in Grades 7 through 12 who used drugs
Operations Research Operations Research
Video: Activation Energy - Valence Electrons

For a complete list of videos, visit our video library