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Author Question: Recognition is primarily a test of memory wherein a respondent is asked to remember all ads or ... (Read 64 times)

saraeharris

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on: Jun 29, 2018
Recognition is primarily a test of memory wherein a respondent is asked to remember all ads or brands that he has seen for products belonging to a particular product category.
 
 Indicate whether the statement is true or false

Question 2

Consumers are said to have retained more knowledge from the ad when they can state the brand in an unaided recall test compared to a test where they have been given hints.
 
 Indicate whether the statement is true or false


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bigcheese9

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F

Answer to Question 2

T


saraeharris

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Reply 2 on: Jun 29, 2018
Gracias!

alvinum

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Reply 3 on: Yesterday
Excellent

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