Author Question: Recognition is primarily a test of memory wherein a respondent is asked to remember all ads or ... (Read 39 times)

saraeharris · **on:** Jun 29, 2018

Recognition is primarily a test of memory wherein a respondent is asked to remember all ads or brands that he has seen for products belonging to a particular product category.

Indicate whether the statement is true or false

Question 2

Consumers are said to have retained more knowledge from the ad when they can state the brand in an unaided recall test compared to a test where they have been given hints.

Indicate whether the statement is true or false