Recognition is primarily a test of memory wherein a respondent is ...

[saraeharris]

Recognition is primarily a test of memory wherein a respondent is asked to remember all ads or brands that he has seen for products belonging to a particular product category.
 
 Indicate whether the statement is true or false

Question 2

Consumers are said to have retained more knowledge from the ad when they can state the brand in an unaided recall test compared to a test where they have been given hints.
 
 Indicate whether the statement is true or false

[bigcheese9]

Answer to Question 1

F

Answer to Question 2

T

[saraeharris]

Gracias!

[tanna.moeller]

Excellent