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Author Question: Recognition is primarily a test of memory wherein a respondent is asked to remember all ads or ... (Read 68 times)

saraeharris

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Recognition is primarily a test of memory wherein a respondent is asked to remember all ads or brands that he has seen for products belonging to a particular product category.
 
 Indicate whether the statement is true or false

Question 2

Consumers are said to have retained more knowledge from the ad when they can state the brand in an unaided recall test compared to a test where they have been given hints.
 
 Indicate whether the statement is true or false



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bigcheese9

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Answer to Question 1

F

Answer to Question 2

T




saraeharris

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)


mammy1697

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

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