Author Question: In countries where salespeople typically keep the change, it is important to price the product a few ... (Read 59 times)

123654777 · **on:** Jun 29, 2018

In countries where salespeople typically keep the change, it is important to price the product a few pennies below the amount that can be paid using larger currency denominations.

Indicate whether the statement is true or false

Question 2

Marketing managers prefer observational research over communication research when it comes to assessing consumer behavior because it is often better to:
a. record behavior and then work out the intentions behind the behavior.
b. measure consumer attitudes and then hope to make a correct estimate of his activities.
c. measure consumer intentions and then hope it matches their future behavior.
d. measure consumer knowledge and then make predictions about his course of action.
e. understand consumer personality and then hope to make a correct estimate of his activities.

cupcake16 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

T
By pricing the product a few pennies below the amount that can be paid using larger currency denominations, the salesperson is able to receive a tip. This is an important consideration, especially in markets where salespeople have a considerable latitude as to which product they would make available to the consumer.

Answer to Question 2

A