Author Question: According to a recent study of Chinese market segments, Chinese consumers prefer lively colors, and ... (Read 223 times)

mspears3 · **on:** Jun 29, 2018

According to a recent study of Chinese market segments, Chinese consumers prefer lively colors, and bright and bold packaging for their products.

Indicate whether the statement is true or false

Question 2

The process of tracking behavioral information via the Web is called:
a. Web surfing.
b. Web trailing.
c. Web analytics.
d. Web engineering.
e. Web shadowing.

CharlieArnold · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

F
Chinese consumers prefer less color and simple graphics and typography on product packaging.. White is the preferred color for all skin products because it projects luminescence and clarity of skin. Black is acceptable as well, as an indicator of quality and brand status.

Answer to Question 2

C