Explain the difference between low-context and high-context ...

[ereecah]

Explain the difference between low-context and high-context cultures.

Question 2

If a researcher is interested in investigating whether or not consumers like a new packaging method for a particular product, the researcher should focus on measuring:
 a. motivation.
  b. intention.
  c. behavioral goals.
  d. attitude.
  e. personality.

[angrybirds13579]

Answer to Question 1

In low-context cultures, what is said is precisely what is meant. The U.S. and German cultures are low-context. In high-context cultures, the context of the message is crucial to understanding the message. The message source is a factor as is the tone of voice and body language. Middle Eastern countries and North Africa are examples of high-context cultures.

Answer to Question 2

D

[ereecah]

Gracias!

[isabelt_18]

Excellent