Author Question: Explain the difference between low-context and high-context ... (Read 122 times)

ereecah · **on:** Jun 29, 2018

Explain the difference between low-context and high-context cultures.

Question 2

If a researcher is interested in investigating whether or not consumers like a new packaging method for a particular product, the researcher should focus on measuring:
a. motivation.
b. intention.
c. behavioral goals.
d. attitude.
e. personality.

angrybirds13579 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

In low-context cultures, what is said is precisely what is meant. The U.S. and German cultures are low-context. In high-context cultures, the context of the message is crucial to understanding the message. The message source is a factor as is the tone of voice and body language. Middle Eastern countries and North Africa are examples of high-context cultures.

Answer to Question 2

D