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Author Question: Explain the difference between low-context and high-context ... (Read 137 times)

ereecah

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on: Jun 29, 2018
Explain the difference between low-context and high-context cultures.

Question 2

If a researcher is interested in investigating whether or not consumers like a new packaging method for a particular product, the researcher should focus on measuring:
 a. motivation.
  b. intention.
  c. behavioral goals.
  d. attitude.
  e. personality.


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angrybirds13579

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Reply #1 on: Jun 29, 2018
Answer to Question 1

In low-context cultures, what is said is precisely what is meant. The U.S. and German cultures are low-context. In high-context cultures, the context of the message is crucial to understanding the message. The message source is a factor as is the tone of voice and body language. Middle Eastern countries and North Africa are examples of high-context cultures.

Answer to Question 2

D


ereecah

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Reply 2 on: Jun 29, 2018
:D TYSM

ricroger

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Reply 3 on: Yesterday
Excellent

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